Guides
Buyer's guides
Straight answers to the questions independent retailers ask us before they buy fragrance wholesale — how the trade works, what an order costs, how to know stock is genuine, and what a trade account involves.
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01
How fragrance wholesale works for independent UK retailers
Who sells fragrance wholesale in the UK, why an independent wholesaler can supply a small shop when the brand won't, what the stock is, and how an order works from application to delivery.
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02
Minimum orders, trade prices and margins: what to expect
Whether there is a minimum order, what a trade price means ex VAT, a worked margin on a bottle, what sells for an independent, and what delivery and payment look like.
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03
Genuine or grey market? How to check the fragrance you're buying
The difference between parallel stock, decoded or diverted stock and counterfeits, and four checks - batch code, price, seller, packaging - before you buy fragrance wholesale.
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04
Opening a trade account: what we ask for and why
Why trade prices sit behind a login, who can open an account, what the application form asks and why, what happens next, and what we do with your details.
Something we haven't covered? sales@sterlingtradinggroup.com — a person replies.