Guides
Buyer's guides
Straight answers to the questions independent retailers ask us before they buy fragrance wholesale — how the trade works, what an order costs, how to know stock is genuine, and what a trade account involves.
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01
How fragrance wholesale works for independent UK retailers
Who sells fragrance wholesale in the UK, why an independent wholesaler can supply a small shop when the brand won't, what the stock is, and how an order works from application to delivery.
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02
Minimum order, trade prices and margins: what to expect
Whether there is a minimum order, what a trade price means ex VAT, a worked margin on a bottle, what sells for an independent, and what delivery and payment look like.
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03
Genuine or grey market? How to check the fragrance you're buying
The difference between parallel stock, decoded or diverted stock and counterfeits, and four checks - batch code, price, seller, packaging - before you buy fragrance wholesale.
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04
Opening a trade account: what we ask for and why
Who can open a trade account, what the application form asks and why, what happens next, and what we do with your details.
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05
Which designer fragrances should I stock for eBay UK?
A buyer’s guide to choosing fragrance lines, writing accurate eBay listings, selecting sizes and strengths, and avoiding common fulfilment mistakes.
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06
What designer fragrance should I stock for TikTok Shop UK?
A practical guide to choosing genuine designer fragrance, checking TikTok Shop requirements and planning stock before filming and selling.
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07
Which designer fragrances should a UK retailer list on Temu?
A guide to choosing wholesale fragrance for Temu, preparing accurate listings and putting together a manageable first order as a UK seller.
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08
How do I get approved to list a fragrance brand on a marketplace?
A guide to fragrance brand approval, the supplier paperwork marketplaces may request, and what to check before buying stock for an application.
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09
How can a retailer check if a designer fragrance is genuine?
How to check a fragrance bottle, understand its batch code, respond to a customer complaint and prepare evidence for a marketplace challenge.
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10
When should UK retailers buy Christmas fragrance stock?
A practical guide to when to order Christmas fragrance stock, which lines to consider for gifts, how much to commit and what to do with stock left over.
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11
Should retailers stock eau de parfum or eau de toilette?
A practical guide to choosing eau de parfum or eau de toilette, selecting bottle sizes and listing each fragrance accurately.
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12
How should retailers buy and sell fragrance gift sets?
A practical guide to choosing fragrance gift sets, planning purchases around gifting occasions and checking listings before you offer them for sale.
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13
What should a seller do when a buyer says a parcel never arrived?
A practical guide to handling non-delivery claims, keeping useful dispatch evidence, preventing avoidable disputes and deciding when to refund.
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14
How should UK retailers post perfume safely?
A practical guide to carrier restrictions, protective packing, bottle sizes and responsibility when a fragrance parcel is damaged or refused.
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15
How can UK retailers buy men’s fragrance wholesale?
A guide to the men’s fragrance houses, sizes and strengths available from Sterling Trading Group, and how UK trade orders work.
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16
What should UK retailers know before buying makeup wholesale?
A practical guide to the makeup, houses and product sizes in our range, and to placing a trade order for resale in the UK.
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17
Where can a UK shop or online seller buy perfume stock?
A practical guide to perfume wholesalers, new-account terms, available brands and choosing a first order for a UK retail business.
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18
How do you start a perfume resale business in the UK?
A practical guide to setting up a UK fragrance resale business, choosing an opening range, planning stock and deciding where to list.
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19
How much fragrance stock should a reseller hold?
A practical guide to choosing stock depth for each fragrance line, deciding when to replenish it and recognising when stock is tying up too much cash.
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20
How can a retailer sell fragrance steadily every month?
A practical guide to building a manageable fragrance range, keeping listings useful and deciding what to replenish each month.
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21
How can UK retailers buy women's fragrance wholesale?
A guide to choosing women's fragrance for resale in the UK, covering available houses, sizes and strengths, and how trade ordering works.
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22
How can UK retailers buy skincare wholesale to resell?
A guide to the skincare lines, houses and sizes in Sterling Trading Group’s range, and how UK retailers can place a trade order.
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23
Which Charlotte Tilbury products can UK retailers buy wholesale?
A guide to the Charlotte Tilbury lines listed by Sterling Trading Group, who they suit, which formats to consider and how UK trade orders work.
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24
Which Dior fragrances can UK retailers buy wholesale?
A guide to the Dior lines Sterling Trading Group lists, choosing sizes for your shop and understanding its UK trade ordering and delivery terms.
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25
Which Lattafa fragrances can UK retailers buy wholesale?
A guide to the Lattafa lines listed by Sterling Trading Group, how to choose sizes and strengths, and what UK retailers need to know before ordering.
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26
Buying Rituals wholesale in the UK: what should retailers stock?
A guide to the Rituals lines we list, the shops and selling formats they suit, how to choose a first range, and how UK trade ordering works.
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27
How can UK retailers buy haircare wholesale to resell?
A guide to the haircare houses, product types and sizes in our range, and how UK retailers and online sellers can place a trade order.
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28
Which Medicube products can UK retailers buy wholesale?
A guide to the Medicube lines listed by Sterling Trading Group, choosing a starting range and understanding UK trade ordering and delivery.
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29
How can UK retailers buy Victoria's Secret wholesale?
A guide to the Victoria's Secret lines Sterling Trading Group lists, the formats available and how UK trade ordering and delivery work.
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30
How can UK retailers buy Yves Saint Laurent fragrance wholesale?
A guide to the Yves Saint Laurent lines Sterling Trading Group lists, how to choose sizes and formats, and how UK trade ordering works.
Something we haven't covered? sales@sterlingtradinggroup.com — a person replies.