Buyer's guide
How can UK retailers buy Victoria's Secret wholesale?
Sterling Trading Group supplies genuine Victoria's Secret products to UK retailers and online sellers. This guide sets out the listed mists and lotions, how to choose between them, and the terms of a trade order.
Which Victoria's Secret lines can a UK reseller buy at trade?
Sterling Trading Group lists the following Victoria's Secret body and fragrance mists and body lotions for trade buyers. The product names matter: several fragrances appear in more than one format, and some mist listings use different wording.
- Victoria's Secret Amber Romance 250ml Body Mist
- Victoria's Secret Amber Romance Body Lotion 236ml
- Victoria's Secret Amber Romance Fragrance Mist 250ml
- Victoria's Secret Aqua Kiss 250ml Body Mist
- Victoria's Secret Aqua Kiss Body Lotion 236ml
- Victoria's Secret Bare Vanilla Body Lotion 236ml
- Victoria's Secret Bare Vanilla Body Mist 250ml
- Victoria's Secret Coconut Milk Rose Body Lotion 236ml
- Victoria's Secret Coconut Passion Body Lotion 236ml
- Victoria's Secret Coconut Passion Fragrance Mist 250ml
- Victoria's Secret Love Spell 250ml Body Mist
- Victoria's Secret Love Spell Fragrance Mist 250ml
Read the full product name when building an order or an online listing. In particular, Body Mist and Fragrance Mist appear as separate product names in this selection. A retailer should use the wording and size on the relevant product page rather than assume that similarly named listings are interchangeable. The listed products are the brand's own products in retail packaging and are batch-coded.
Who is Victoria's Secret for, and which shops suit it?
This selection is a practical fit for retailers building a women's body-fragrance and body-care offer. Its named mists provide body-fragrance options, while the lotions give shops a body-care format within the same house. A shop can choose a single format or, where both are listed, offer a mist and lotion under the same fragrance name.
Independent shops and pharmacies can assess the lines against their existing fragrance and toiletries ranges. Salons may find the distinction between a mist and a lotion useful when deciding what belongs in their retail area. Market traders and online sellers likewise need to decide which exact formats and sizes suit the way they present products. These are buying considerations, not a reason to assume that every format suits every business.
The wider Sterling Trading Group catalogue spans 6,342 lines across 467 houses, mostly designer fragrance, with professional haircare, skincare, makeup and body lines alongside. Victoria's Secret can therefore be considered as part of a broader trade order, while each listing should still be chosen on its own product details.
Which Victoria's Secret sizes and strengths should a shop stock first?
For the Victoria's Secret lines listed here, start by choosing between 250ml body or fragrance mists and 236ml body lotions. A mist is the relevant format if the space or listing is for body fragrance; a lotion is the relevant format if it is for body care. Where a fragrance name has both, stocking the two formats gives a customer a clear choice without confusing their uses.
Do not apply the sizes or strengths of the wider fragrance catalogue to these Victoria's Secret listings. Sterling Trading Group's broader range includes Eau de Parfum, Eau de Toilette, Parfum, Eau de Cologne, Body Mist and Deodorant Spray, with 100ml, 50ml and 30ml among its most extensively listed sizes. The Victoria's Secret products named above are mists and lotions in the sizes stated in their names, not a selection of those wider fragrance strengths and sizes.
For an initial choice, decide which format your business has room to describe and display accurately, then check each full listing. This is especially useful where the same fragrance name appears with different mist wording.
How does buying Victoria's Secret at trade work?
Sterling Trading Group supplies these lines as an independent UK wholesaler, buying from UK distributors; it is not an authorised distributor of Victoria's Secret or any other brand. The goods are genuine brand products in their retail packaging and are batch-coded. Retailers and online sellers should use the individual product pages for the current product details when preparing an order.
The minimum order is £100 in goods excluding VAT. UK delivery has a flat charge per 2kg box, as stated on the site. For a larger order, the exact delivery cost is confirmed after the order is placed and before payment. That sequence lets a buyer establish the delivery charge before paying, rather than estimating it from the number of Victoria's Secret lines selected.
Sterling Trading Group is based in Hayes, West London, and supplies independent shops, pharmacies, salons, market traders and online sellers. The trade order is for the specific listed products, so the product name, format and size are the details to carry through into the retailer's own stock records and customer-facing descriptions.
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Published 08 November 2026. This guide describes how Sterling Trading Group works and our understanding of the UK trade; it is general information, not legal or financial advice.
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