Buyer's guide
Which Dior fragrances can UK retailers buy wholesale?
Buying Dior for a retail shop or online catalogue starts with the exact products available, not a general brand list. Here is what our range includes and how to place a UK trade order.
Which Dior lines can a UK reseller buy at trade?
Sterling Trading Group lists Dior fragrances in three bottle sizes, alongside one Dior lip product. The range shown here comprises:
- Dior Addict Eau de Parfum Spray 100ml; Dior Addict Eau de Parfum Spray 30ml; Dior Addict Eau de Parfum Spray 50ml.
- Dior Addict Peachy Glow Eau de Parfum Spray 100ml; Dior Addict Peachy Glow Eau de Parfum Spray 30ml; Dior Addict Peachy Glow Eau de Parfum Spray 50ml.
- Dior Addict Purple Glow Eau de Parfum Spray 100ml; Dior Addict Purple Glow Eau de Parfum Spray 30ml; Dior Addict Purple Glow Eau de Parfum Spray 50ml.
- Dior Addict Rosy Glow Eau de Parfum Spray 100ml; Dior Addict Rosy Glow Eau de Parfum Spray 30ml; Dior Addict Lip Maximizer 001 Pink 6ml.
These are distinct products to consider when planning a shelf or online catalogue. Check the individual product pages for the current listing before building an order, particularly if you need a specific fragrance and size. The lip product belongs in a makeup offer rather than a fragrance size comparison.
Who is Dior for, and which shops suit it?
These listed Dior products are a practical consideration for retailers building a women’s designer fragrance section. They can also fit an independent shop, pharmacy or salon that already gives branded beauty products space, or a market trader or online seller able to present each product clearly. The right fit depends on your customers and on whether you want to offer several sizes of a fragrance or a narrower selection.
Our wider range covers products for women, men and unisex customers. If your main need is a men’s or unisex fragrance section, assess those categories separately rather than treating the Dior products listed above as a complete answer. For an online catalogue, keep fragrance and makeup in their appropriate categories and use the full product name and size so a buyer can distinguish the variants. On a physical shelf, the same distinction matters: the 30ml, 50ml and 100ml bottles should be identifiable without relying on the colour or appearance of the pack alone.
Which Dior sizes and strengths should a shop stock first?
Start with the Eau de Parfum sizes that suit the amount of shelf space or catalogue space you want to give Dior: 30ml, 50ml or 100ml. The listed Dior fragrances are Eau de Parfum sprays. Three sizes are listed for most of the named fragrance variants; Dior Addict Rosy Glow Eau de Parfum Spray 100ml and Dior Addict Rosy Glow Eau de Parfum Spray 30ml are the two Rosy Glow sizes shown here.
A smaller initial selection could focus on one size across several fragrance variants, making the choice between products straightforward. Alternatively, carrying different sizes of one variant lets customers choose between bottle formats. Either approach is easier to assess if you decide in advance how much space to allocate and check the exact product pages when ordering. Do not treat the 6ml lip product as another fragrance size.
Across our wider range, the strengths represented are Eau de Parfum, Eau de Toilette, Parfum, Eau de Cologne, Body Mist and Deodorant Spray, with Eau de Parfum covering the most lines. The sizes represented across that wider range are, in order from most lines to fewer, 100ml, 50ml, 30ml, 200ml, 75ml and 150ml. Those broader options may help when planning the rest of a fragrance offer, but the Dior products named in this guide give you a more specific starting point.
How does buying Dior at trade work?
Order the Dior products you need from Sterling Trading Group’s listings, subject to a minimum order of £100 in goods excluding VAT. We are an independent wholesaler in Hayes, West London, and buy from UK distributors. We are not an authorised distributor of Dior or any other brand. Every line is the brand’s own product in its retail packaging and is batch-coded.
Check each product page when assembling your order, as the listed prices can change. The minimum applies to the goods in your order, not to one Dior product or one fragrance variant, so you can consider Dior alongside the other lines you need. Our wider catalogue lists 6,278 lines across 466 houses, mostly designer fragrance, with professional haircare, skincare, makeup and body lines beside it.
For UK delivery, the site states a flat charge per 2kg box. If your order is larger, its exact delivery cost is confirmed after you place the order and before payment. That gives you the delivery figure to review before you pay, rather than requiring you to estimate how many boxes the order will need.
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Published 03 November 2026. This guide describes how Sterling Trading Group works and our understanding of the UK trade; it is general information, not legal or financial advice.
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