Wholesale Wella haircare

Wella for UK retailers

UK retailers and online sellers can buy Wella shampoos, conditioners, masks, oils, styling products and colour supplies wholesale from Sterling Trading Group through a trade account, at the trade prices shown on each line. The range runs from compact serums and travel-size sprays to retail bottles and larger salon formats. You can mix lines in any quantity, subject to the minimum order stated on the site. Products come in the brand’s own retail packaging with batch codes intact. UK delivery has the stated flat charge per two-kilogram box; for larger orders, the exact charge is confirmed after ordering and before payment.

For a starting range, Wella Professionals Invigo Color Brilliance Shampoo Fine/Normal 1000ml gives salons a larger-format option for coloured hair. Wella Professionals Fusion Intense Repair Hair Mask 150ml adds a retail-size treatment for customers concerned about damaged hair. Wella Professionals EIMI Mistify Me Strong Fast-Drying Hairspray 300ml covers finishing and hold alongside the care products. These are individual products rather than gift sets, and suit customers by hair type and styling need rather than gender.

Wella is an established professional haircare brand known for salon colour, hair treatments and styling products. Its range serves hairdressers as well as people buying products to care for and style their hair at home.

Sterling Trading Group is an independent UK wholesaler, not affiliated with or an authorised distributor of Wella; the name is used to identify the genuine products we supply.

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Buying Wella wholesale: what we are asked

Is there a minimum order for Wella?

£100 in goods excluding VAT, across the order rather than per line - so one Wella bottle is fine alongside the rest of it. UK delivery is £5.99 per 2kg box, a larger order quoted exactly before you pay.

Which Wella lines do you stock?

The range runs to 96 lines — 96 other lines, from 30ml to 1000ml. Every line is listed on this page with its list price, and with its trade price once you are approved.

What does Wella cost at trade?

List prices on this page run from £5.15 to £31.95 per unit ex VAT, shown on every line without a login. The trade price on each line is lower and appears once you have a trade account; applications are approved within two working days.

Who supplies Wella wholesale in the UK?

We do, as an independent wholesaler: Wella held in our own warehouse in Hayes, West London, and sold on to UK retailers, salons, market traders and online sellers at trade prices. £100 minimum order excluding VAT and any quantity per line.

Can you provide supply chain documents or a letter of authorisation?

We do not share supply chain documents, traceable invoices, letters of authorisation or brand confirmation letters for any brand. What we do give you is our own invoice: every order is invoiced to your company, itemised line by line, and that is proof of what you bought from us.

Are your Wella products genuine?

Yes. Every Wella line is the brand's own product in its retail packaging, batch-coded.

How quickly can I get Wella stock?

Once an order is paid it is dispatched on a tracked service, and it arrives two to three working days after it leaves.