Buyer's guide
Which Lattafa fragrances can UK retailers buy wholesale?
Sterling Trading Group lists Lattafa fragrances for independent retailers and online sellers. Here is how to compare the available lines and plan a trade order.
Which Lattafa lines can a UK reseller buy at trade?
Our listed Lattafa range includes 100ml Eau de Parfum lines, two 60ml Ajwad variants and a listing that pairs an Eau de Parfum with a deodorant spray.
- Lattafa Afeef Eau de Parfum 100ml
- Lattafa Ajayeb Dubai Eau de Parfum 100ml
- Lattafa Ajayeb Dubai Portrait Eau de Parfum 100ml
- Lattafa Ajwad Eau de Parfum Spray 60ml
- Lattafa Ajwad Pink to Pink Eau de Parfum 60ml
- Lattafa Al Dur Al Maknoon Silver Eau de Parfum 100ml
- Lattafa Al Nashama Eau de Parfum 100ml
- Lattafa Al Noble Ameer Eau de Parfum 100ml
- Lattafa Al Noble Safeer Eau de Parfum 100ml
- Lattafa Al Noble Wazeer Eau de Parfum 100ml
- Lattafa Ameer Al Oudh Eau de Parfum 100ml + Deodorant Spray 50ml
- Lattafa Ameer Al Oudh Intense Oud Eau de Parfum 100ml
Read the full product name when building your order. Ajayeb Dubai and Ajayeb Dubai Portrait are separate listings, as are Ajwad and Ajwad Pink to Pink. The two Ameer Al Oudh listings also differ: one names a deodorant spray alongside the Eau de Parfum, while the other is an Eau de Parfum listing. Keeping those distinctions on purchase records and product pages helps you identify the line you intend to stock.
Who is Lattafa for, and which shops suit it?
Lattafa is an option for independent shops, pharmacies, salons, market traders and online sellers that want branded fragrance in retail packaging. Which lines suit your business depends on the fragrance space you have and the customers you serve, rather than on the house name alone.
A shop with limited shelf space could choose a small selection of the 100ml Eau de Parfum listings, allowing room to display each line clearly. A salon or pharmacy adding fragrance beside other products may want to decide first how much space it can give to boxed fragrance. For a market stall or an online catalogue, clear distinctions between similarly named variants matter when labelling stock and preparing product information.
Our wider fragrance range includes products categorised for women, men and unisex. Use the category and details given for each product when deciding where it belongs in your own range; a name alone is not a sound basis for assigning it to a customer group. That is particularly useful when comparing the Ajayeb Dubai, Ajwad and Al Noble listings, where several names sit close together.
Which Lattafa sizes and strengths should a shop stock first?
Start by considering the 100ml Eau de Parfum listings: they account for most of the Lattafa lines named here and offer a consistent bottle size for an initial selection. This is a practical way to plan shelf space, not a rule about which fragrance a customer will choose. Select individual lines for the place they would have in your range, and check each product page before ordering.
The two 60ml Ajwad listings give you a smaller bottle format to consider. Compare their full names when entering stock, because the shared Ajwad name does not make them interchangeable. The Ameer Al Oudh listing that includes a deodorant spray is another format decision: check that both products named in that listing are represented accurately wherever you describe it to customers.
Eau de Parfum is also the most represented strength across our wider fragrance range, and 100ml is its most represented size. The wider range includes other strengths and sizes, but the first choice for a Lattafa order is simpler: decide which of the listed products fits your shop, then match your shelf labels and online product information to its exact name, strength and volume.
How does buying Lattafa at trade work?
Choose the listed products and meet the minimum order of £100 in goods excluding VAT. Sterling Trading Group is an independent UK wholesaler based in Hayes, West London. We buy from UK distributors and are not an authorised distributor of any brand. Every line is the brand’s own product in its retail packaging and is batch-coded.
Check the product page for the current price and the precise listing before deciding what to order. In particular, confirm the volume and whether the listing includes the deodorant spray; the short house name is not enough to distinguish every Lattafa line. This also gives you the product details to use when setting up your own stock records.
UK delivery has a flat charge per 2kg box, stated on the site. For a larger order, the exact delivery cost is confirmed once the order has been placed and before payment. Allow for that confirmation when planning the full order rather than assuming its delivery charge from the number of fragrance lines selected.
Our catalogue lists 6,278 lines across 466 houses, mostly designer fragrance, with professional haircare, skincare, makeup and body lines alongside it. If you are planning stock across several product categories, you can consider the Lattafa listings in the context of that wider range while keeping each product’s name and format clear.
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Published 04 November 2026. This guide describes how Sterling Trading Group works and our understanding of the UK trade; it is general information, not legal or financial advice.
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