Wholesale Fudge haircare

Fudge for UK retailers

UK retailers and online sellers can buy Fudge Clean Blonde Violet-Toning Shampoo 250ml wholesale from Sterling Trading Group in any quantity, subject to the minimum order stated on our site. Open a trade account to order at the trade price shown for the line. Each bottle is the brand’s own product in its retail packaging, with the batch code intact. UK delivery has a flat charge per box, as stated on the site; for larger orders, we confirm the exact delivery cost after you order and before payment.

Stock Fudge Clean Blonde Violet-Toning Shampoo 250ml first if you serve customers with blonde, highlighted or bleached hair. As a violet-toning shampoo, it is suited to those looking to counter unwanted yellow tones. It belongs in a colour-care haircare range alongside shampoos and conditioners for maintaining coloured hair at home.

Fudge is known as a professional haircare brand with styling products and colour-care options. Its styling products appeal to people seeking defined, textured looks, while its blonde-care range is for those managing brassy tones between salon visits. This shampoo gives salons, pharmacies and independent shops a specific colour-care line to offer those customers.

Sterling Trading Group is an independent UK wholesaler, not affiliated with or an authorised distributor of Fudge; the name is used to identify the genuine products we supply.

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Buying Fudge wholesale: what we are asked

Is there a minimum order for Fudge?

£100 in goods excluding VAT, across the order rather than per line - so one Fudge bottle is fine alongside the rest of it. UK delivery is £5.99 per 2kg box, a larger order quoted exactly before you pay.

Which Fudge lines do you stock?

The Fudge line we carry is Fudge Clean Blonde Violet-Toning Shampoo 250ml. Every line is listed on this page with its list price, and with its trade price once you are approved.

What does Fudge cost at trade?

The list price on this page is £6.85 per unit ex VAT, shown on every line without a login. The trade price on each line is lower and appears once you have a trade account; applications are approved within two working days.

Who supplies Fudge wholesale in the UK?

We do, as an independent wholesaler: Fudge held in our own warehouse in Hayes, West London, and sold on to UK retailers, salons, market traders and online sellers at trade prices. £100 minimum order excluding VAT and any quantity per line.

Can you provide supply chain documents or a letter of authorisation?

We do not share supply chain documents, traceable invoices, letters of authorisation or brand confirmation letters for any brand. What we do give you is our own invoice: every order is invoiced to your company, itemised line by line, and that is proof of what you bought from us.

Are your Fudge products genuine?

Yes. Every Fudge line is the brand's own product in its retail packaging, batch-coded.

How quickly can I get Fudge stock?

Once an order is paid it is dispatched on a tracked service, and it arrives two to three working days after it leaves.