Wholesale CHI

CHI for UK retailers

UK retailers and online sellers can buy CHI wholesale from Sterling Trading Group: serums, leave-in treatments, thermal sprays, shampoo, conditioner, curl cream gel and keratin mist, in small and larger bottle sizes. Order any quantity of a line through a trade account at the prices shown, subject to the minimum order stated on our site. Products are genuine, in the brand’s own retail packaging with batch codes intact. UK delivery has a flat charge per two-kilogram box, stated on the site. For larger orders, we confirm the exact delivery charge after ordering and before payment.

Start with CHI Infra Silk Infusion Serum 59ml for a compact smoothing option and CHI Infra Moisture Therapy Shampoo 355ml for a full-size cleansing line. Add CHI Luxury Black Seed Oil Curl Defining Cream Gel 148ml for curl styling, then CHI Ionic Color Illuminate Conditioner Silver Blonde 251ml for customers maintaining cool blonde tones. These are individual products, not gift sets. The everyday wash and styling lines suit men and women; the colour-specific conditioner serves a narrower need.

The brand is known for professional haircare, particularly heat protection, smoothing and shine. Its products appeal to salon professionals and home users styling with heated tools or caring for curls and colour-treated hair.

Sterling Trading Group is an independent UK wholesaler, not affiliated with or an authorised distributor of CHI; the name is used to identify the genuine products we supply.

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Buying CHI wholesale: what we are asked

Is there a minimum order for CHI?

£100 in goods excluding VAT, across the order rather than per line - so one CHI bottle is fine alongside the rest of it. UK delivery is £5.99 per 2kg box, a larger order quoted exactly before you pay.

Which CHI lines do you stock?

The range runs to 10 lines — 10 other lines, from 15ml to 355ml. Every line is listed on this page with its list price, and with its trade price once you are approved.

What does CHI cost at trade?

List prices on this page run from £4.05 to £23.95 per unit ex VAT, shown on every line without a login. The trade price on each line is lower and appears once you have a trade account; applications are approved within two working days.

Who supplies CHI wholesale in the UK?

We do, as an independent wholesaler: CHI held in our own warehouse in Hayes, West London, and sold on to UK retailers, salons, market traders and online sellers at trade prices. £100 minimum order excluding VAT and any quantity per line.

Can you provide supply chain documents or a letter of authorisation?

We do not share supply chain documents, traceable invoices, letters of authorisation or brand confirmation letters for any brand. What we do give you is our own invoice: every order is invoiced to your company, itemised line by line, and that is proof of what you bought from us.

Are your CHI products genuine?

Yes. Every CHI line is the brand's own product in its retail packaging, batch-coded.

How quickly can I get CHI stock?

Once an order is paid it is dispatched on a tracked service, and it arrives two to three working days after it leaves.