Wholesale Alterna fragrance

Alterna for UK retailers

UK retailers and online sellers can buy Alterna Caviar Anti-Aging shampoo in 250ml and Multiplying Volume Styling Mist in 147ml from Sterling Trading Group in any quantity. Each line is the brand’s own retail product, supplied in retail packaging with the batch code intact. Open a trade account to order at the prices shown; paid orders are dispatched the same working day.

With no sales history or stated bestseller order, start with Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 250ml as the core wash product, then add Alterna Caviar Anti-Aging Multiplying Volume Styling Mist 147ml for customers looking for lighter, fuller-looking styling. Neither line is specifically for men or women, and there are no gift sets in this range. The shampoo suits moisture-focused haircare shoppers, while the styling mist is the more targeted add-on for volume-led routines.

This is a premium haircare brand rather than a fragrance house, known for products focused on hair moisture, care and styling. It is likely to appeal to salons, beauty retailers, pharmacies and online sellers serving customers who shop for higher-end haircare, including replenishing shampoos and volume styling products.

Sterling Trading Group is an independent UK wholesaler, not affiliated with or an authorised distributor of Alterna; the name is used to identify the genuine products we supply.

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Buying Alterna wholesale: what we are asked

Is there a minimum order for Alterna?

No. Order one Alterna line or a case. UK delivery is free on orders over £100 ex VAT, or collect from our warehouse in Hayes.

Which Alterna lines do you stock?

The range runs to 3 lines — 3 other lines, from 147ml to 250ml. Every line is listed on this page with its trade price.

What does Alterna cost at trade?

Trade prices on this page run from £13.24 to £16.51 per unit ex VAT, shown on every line without a login. To order at them, open a trade account; applications are approved within one working day.

Are your Alterna products genuine?

Yes. Every Alterna line is the brand's own product in its retail packaging, bought from UK distributors and batch-coded. We are an independent wholesaler, not an authorised distributor of Alterna.

How quickly can I get Alterna stock?

Orders confirmed and paid by early afternoon are dispatched the same working day on a tracked service and arrive in two to three working days, or collect from our warehouse in Hayes by arrangement.