Wholesale Alterna haircare

Alterna for UK retailers

UK retailers and online sellers can buy Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 250ml and Alterna Caviar Anti-Aging Multiplying Volume Styling Mist 147ml wholesale from Sterling Trading Group, in any quantity per line, subject to the minimum order shown on our site. Open a trade account to order at the current trade prices shown on each line. Products come in the brand’s own retail packaging with batch codes intact. UK delivery has a flat charge per box, shown on the site; the exact delivery cost for a larger order is confirmed after ordering and before payment.

Stock Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 250ml first if you want a wash product for customers seeking moisture care. Add Alterna Caviar Anti-Aging Multiplying Volume Styling Mist 147ml for customers seeking volume from a styling product. Both are individual products for a general adult haircare range, rather than men’s or women’s gift sets.

Alterna is known for premium, salon-oriented haircare, particularly its Caviar Anti-Aging range. It appeals to people choosing haircare for specific needs, including moisture and volume, and to salon customers looking for take-home products.

Sterling Trading Group is an independent UK wholesaler, not affiliated with or an authorised distributor of Alterna; the name is used to identify the genuine products we supply.

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Buying Alterna wholesale: what we are asked

Is there a minimum order for Alterna?

£100 in goods excluding VAT, across the order rather than per line - so one Alterna bottle is fine alongside the rest of it. UK delivery is £5.99 per 2kg box, a larger order quoted exactly before you pay.

Which Alterna lines do you stock?

The range runs to 3 lines — 3 other lines, from 147ml to 250ml. Every line is listed on this page with its list price, and with its trade price once you are approved.

What does Alterna cost at trade?

List prices on this page run from £15.25 to £19.10 per unit ex VAT, shown on every line without a login. The trade price on each line is lower and appears once you have a trade account; applications are approved within two working days.

Who supplies Alterna wholesale in the UK?

We do, as an independent wholesaler: Alterna held in our own warehouse in Hayes, West London, and sold on to UK retailers, salons, market traders and online sellers at trade prices. £100 minimum order excluding VAT and any quantity per line.

Can you provide supply chain documents or a letter of authorisation?

We do not share supply chain documents, traceable invoices, letters of authorisation or brand confirmation letters for any brand. What we do give you is our own invoice: every order is invoiced to your company, itemised line by line, and that is proof of what you bought from us.

Are your Alterna products genuine?

Yes. Every Alterna line is the brand's own product in its retail packaging, batch-coded.

How quickly can I get Alterna stock?

Once an order is paid it is dispatched on a tracked service, and it arrives two to three working days after it leaves.